The importance of RAI’s advertising innovation with Fiorello

RAI has always been a point of reference in the field of television innovation in Italy, and its return with Fiorello and the program “Viva Rai2!” is no exception. This show marks a step forward in advertising innovation, introducing a total video big screen commercial offer measurable at CPM (cost per 1,000 views). This approach opens new opportunities for advertisers, allowing them to reach their audience in a more targeted and effective way.

Kubik Digital Planner and its innovation

The Kubik Digital Planner software is a revolutionary tool in the world of advertising planning. This software is designed to meet the needs of a constantly evolving market where video content is consumed on various platforms, including linear TV, online platforms such as YouTube, and OTT services like Netflix and Amazon Prime Video.

Kubik Digital Planner is a data-driven solution that integrates TV planning, enabling advertisers to keep pace effectively with current market trends. This tool offers the ability to measure and optimize the results of cross-media campaigns, taking into account two main trends: “second screen” viewing of television content and the growing consumption of non-television content on the “first screen,” thanks to the spread of connected TVs.

What “Big Screen,” “Golden Minute,” and “CPM” mean:

• Big Screen: The term “big screen” refers to large television screens, including traditional TVs and connected TVs. This advertising space is ideal for reaching a broader and more engaged audience.
• Golden Minute: The “golden minute” refers to those precious 60 seconds of advertising time during a television broadcast. They are particularly sought after by advertisers because they offer a unique opportunity to capture the audience’s attention.
• CPM (Cost per 1,000 views): CPM is a metric used in the advertising industry to calculate the cost of one thousand views of an ad. This metric helps advertisers assess the effectiveness of their advertising campaigns.
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Conclusions

Kubik Digital Planner represents a response to the crucial challenges that the advertising industry faces today. The first challenge concerns cross-media campaigns, where advertisers must coordinate advertising across various platforms to maximize impact. The Kubik Digital Planner software simplifies this complex task, offering a clear and unified view of advertising opportunities across all channels.

The second challenge is the growing consumption of online content. With more and more people watching videos on platforms like YouTube and streaming services, advertisers must adapt their strategies to reach this audience. Kubik Digital Planner allows them to do this efficiently, enabling precise campaign planning on these channels.

In conclusion, RAI’s advertising innovation with “Viva Rai2!” and the introduction of Kubik Digital Planner are transforming the way companies plan and implement their advertising campaigns. These advancements not only offer new opportunities to advertisers but also address the key challenges of the sector, ensuring that advertising reaches the desired audience more effectively than ever before.